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Icon Custom Builder

ICON Custom Home Builder, LLC began over 15 years ago when El Paso natives Carlos Garcia and his wife Juanita endeavored into the home building industry. Their creative vision gave way to a successful model home, which turned into two, then three. Pretty soon Carlos and Juanita quit their jobs at the time and the two dedicated themselves wholeheartedly to the construction of quality modern homes. Together, they’ve become the most successful and reputable custom home builders in the El Paso area. They have excelled in the world of luxury home builders, building high-quality and beautifully designed modern homes in the community.



Icon Custom Builder

Locations: Texas
In an effort to support some of the hardest and most dedicated workers in El Paso, ICON Custom Home Builder, LLC offers a 1% discount on Advantage and Design Build Homes to fire, military, law enforcement, nurses, and teachers.

In this month’s feature, we asked Icon Custom Builder Marketing Manager Raul Rodriguez to share some insight on building HERS® homes for their customers.

Q: What is special about a HERS® Rated home?

A: Raul: It is built with energy efficiency in mind, translating to money savings to the buyer of HERS® rated home. It is actually tested with measurable results ensuring the consumer that the label is earned and not just a paid for stamp of certification. We feel that a HERS® rating is extremely important, it gives the buyer the information required to make an informed decision. Having a RESNET official rating is basically putting a seal of approval.

Q: Why should consumers ask for the HERS® Index Score on homes they are shopping for?

A:  Raul: In order to determine if the home they are considering purchasing will save them money on their monthly utility bills. This also allows them to get an idea of how much they will save them in the long run, giving them the opportunity to even invest a little more in upgrades from the get go.

Q: Why does Icon Customer Builder choose to have their homes HERS® Rated?

A: Raul: Because we want to offer, not only the best quality home, but the best value for the consumers investment with exceptional efficiency.

Q: Why consumers should expect energy-efficient homes?

A: Raul: Because in this market with technology advances and with rising living costs including utilities, the buyer is not just looking at how pretty a home is or what impressive amenities are installed.  They are looking for cost savings while being environmentally responsible.

Q: How many homes does Icon build with HERS® per year?

A: Raul: All ICON built homes are built and HERS® tested.

Q: How do you market HERS® Rated homes?

A: Raul: Our website explains the HERS® rating system and we post the actual HERS® score on each inventory home we market.  We also post the scores in each completed unsold home. We also do some social media that advertises the advantages of a HERS® rated home.

Q: How do your customers feel about HERS® Rated homes?

A: Raul: Most are appreciative that we are building beautiful homes with current designs and amenities and the added bonus of saving them money on their monthly expenses.